Tarnovskaya, Veronika V.: search on Z-Library

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1

Corporate rebranding failure and brand meanings in the digital environment

Tarnovskaya, Veronika, Biedenbach, Galina

Journal:

Marketing Intelligence & Planning

Year:

2018

Language:

english

File:

PDF, 212 KB

english, 2018

2

Internalising a brand across cultures: the case of IKEA

Tarnovskaya, Veronika V., de Chernatony, Leslie

Journal:

International Journal of Retail & Distribution Management

Year:

2011

Language:

english

File:

PDF, 256 KB

english, 2011

3

Corporate brand as a contract with stakeholders – theology or pragmatism?

Ross Brennan and Professor Sue Hall, Dr, Tarnovskaya, Veronika

Journal:

Marketing Intelligence & Planning

Year:

2015

Language:

english

File:

PDF, 264 KB

english, 2015

4

Creating powerful brands, fourth edition

Veronika V Tarnovskaya

Journal:

Journal of Brand Management

Year:

2011

Language:

english

File:

PDF, 56 KB

english, 2011

5

The role of networks and matching in market entry to emerging retail markets

Elg, Ulf, Ghauri, Pervez N., Tarnovskaya, Veronika

Journal:

International Marketing Review

Year:

2008

Language:

english

File:

PDF, 1.14 MB

english, 2008

6

Market-driving strategy implementation through global supplier relationships

Elg, Ulf, Deligonul, Seyda Z., Ghauri, Pervez N., Danis, Wade, Tarnovskaya, Veronika

Journal:

Industrial Marketing Management

Year:

2012

Language:

english

File:

PDF, 417 KB

english, 2012

7

Market driving multinationals and their global sourcing network

Matthyssens, Paul, Ghauri, Pervez N., Tarnovskaya, Veronika, Elg, Ulf

Journal:

International Marketing Review

Year:

2008

Language:

english

File:

PDF, 97 KB

english, 2008

8

International Growth through Cooperation: Brand-Driven Strategies, Leadership, and Career Development in Sweden [and Executive Commentary]

Rikard Larsson, Kenneth R. Brousseau, Michael J. Driver, Mikael Holmqvist, Veronika Tarnovskaya, Kenneth Bengtsson and Per-Arne Sandström

Journal:

The Academy of Management Executive (1993-2005)

Year:

2003

Language:

english

File:

PDF, 3.49 MB

english, 2003

9

International growth through cooperation: Brand-driven strategies, leadership, and career development in Sweden.

Larsson, Rikard, Brousseau, Kenneth R., Driver, Michael J., Holmqvist, Mikael, Tarnovskaya, Veronika, Bengtsson, Kenneth, Sandström, Per-Arne

Journal:

The Academy of Management Executive (1993-2005)

Year:

2003

Language:

english

File:

PDF, 7.64 MB

english, 2003

10

Branding capability of technology born globals

Altshuler, Liliya, Tarnovskaya, Veronika V

Journal:

Journal of Brand Management

Year:

2010

Language:

english

File:

PDF, 227 KB

english, 2010

11

The role of corporate branding in a market driving strategy

Tarnovskaya, Veronika, Elg, Ulf, Burt, Steve

Journal:

International Journal of Retail & Distribution Management

Year:

2008

Language:

english

File:

PDF, 153 KB

english, 2008

12

Developing a Market-Driving Strategy for Foreign Markets: Internal Capabilities and External Activities

Ghauri, Pervez N., Elg, Ulf, Tarnovskaya, Veronika, Wang, Fatima

Journal:

Schmalenbach Business Review

Year:

2011

Language:

english

File:

PDF, 189 KB

english, 2011

13

B2B brand equity: investigating the effects of human capital and relational trust

Biedenbach, Galina, Hultén, Peter, Tarnovskaya, Veronika

Journal:

Journal of Business & Industrial Marketing

Year:

2018

Language:

english

File:

PDF, 243 KB

english, 2018

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